Gillette€™s Energy Drain Essay Example | Topics and Well Written Essays - 500 words

Gillettes Energy Drain - Essay ExampleGillette can also single-valued function its good volition in the market to augment stigmatise saliency. It can also show the bigness of the brand by telling people that it is a phonation of Gillette Family.. It should inform people that the raw-materials used by Duracell are better than those used by competitors.Using the VRIO framework, the stanch can exploit its brand to help with the brand positioning. However, since competition threat is high, due to lack of barriers to entry, more competition is going enter the industry and will threat Duracells position in the market. This will further drain the resources.However, looking from the SCP model, the firm cannot change much about the structure, it can improve its own conduct and start acting like a market leader. It can also improve the products appeal to make it look better than competing brands of batteries.Duracell can also join hands with iodine of its competitor to share knowledge an d technology to operate in the market as a bigger brand. This would also help the new bigger firm to exploit any the benefits of economies of scale and to lower its costs to compete with the cheaper brands of batteries. It will really helpful in improve the financial statements of the company and to tackle declining storage prices and deteriorating income statement.The company should try not to divest the brand as it would decrease the product line and hence the firm will then pack all eggs in one basket. It will be harmful for the company because any volatility in the razors division is going to have a bad effect on the overall liquidity position of the firm. Hence, the firm should consider merging with another firm in order to increase market share and reduce the intensity of competition in the